In short: this page is the standard we hold ourselves to. It covers where our facts come from, what we mean when we call something a review, how we use AI tools and what a human editor always does, how we handle images, and how advertising is kept away from editorial decisions.
What Kwyper is for
Kwyper exists to help people make better decisions about cars, and to explain the sport for people who follow it. We write for readers in the United States and Europe at the same time, which means saying which market a figure belongs to instead of assuming everyone lives where the writer does.
We are published by Ranqueei Digital LTDA, a small independent company in Barueri, Brazil. No car maker, dealer group, racing team, advertising network or investor has any say in what we cover or what we conclude.
Where our facts come from
We work from primary sources wherever one exists. In practice that means:
- Manufacturer press releases, official configurators and homologation documents for specifications and prices.
- Regulators and government bodies for safety ratings, emissions rules, recalls and incentives.
- The FIA, the promoter or the series itself for motorsport results, penalties and regulations.
When we rely on another publication’s reporting, we say whose it is and link to it rather than absorbing it as our own. We do not treat an aggregator, a forum post or another site’s summary as a source for a hard number. If we cannot confirm something, we either leave it out or label it clearly as a rumour or an unconfirmed report and say who is reporting it.
Figures get a date and a market attached to them, because a price without a country and a month is close to useless. Every article shows when it was published and, if we have changed it, when it was updated.
How we label reviews
Not every piece with a verdict in it is a road test, and pretending otherwise would be dishonest. We use two labels and we never blur them.
- Tested. Someone from Kwyper drove or used the car. The article says where, for how long, in what conditions and in which market specification, and whether the manufacturer supplied the vehicle or any travel.
- Based on published specifications. We have not driven it. The piece is built from official figures, from the manufacturer’s own claims and from other outlets’ published testing, all attributed. We will compare, analyse and give an opinion on the offer, but we will not describe how it drives.
Buying guides and rankings say what we compared, what we weighted and which market the shortlist applies to. A car does not appear in a ranking because a commission is available on it.
How we use AI
Kwyper uses AI tools in its production process and we would rather state that plainly than let you wonder. Google’s own guidance for publishers asks whether the use of automation is self-evident to readers. This is us making it self-evident.
Where AI is used: gathering and summarising published sources, producing a first draft from an outline a human wrote, turning a manufacturer’s specification table into readable prose, suggesting headlines and structure, and routine copy tasks such as tightening a paragraph.
What a human always does: decides the story and the angle, checks every fact, figure, date and name against a primary source, rewrites what needs rewriting, reads the finished piece and publishes it. A person at Kwyper is responsible for every article on this site, whatever tools helped produce it.
What AI is never used for: inventing a quotation or attributing words to someone who did not say them; inventing a driving impression, a lap time, a test result or a measurement; generating a photograph or an illustration that could be mistaken for a real one; or producing bulk articles aimed at search engines rather than readers. If we ever publish an AI-generated image for illustration, it will be captioned as one.
Images and licensing
Our photographs are real photographs. They come from manufacturer press material used within the terms of the press licence, from stock libraries such as Unsplash and Pexels, from images published under a Creative Commons licence, or from photographers who have given us permission.
Each image is credited where its licence requires a credit, and Creative Commons images carry the licence name. We do not lift photographs from social media, forums or other publications. We do not use an image of one model to illustrate another without saying so in the caption. If you own an image you think we have used wrongly, our Copyright and DMCA page explains how to tell us, and we act quickly.
Advertising and editorial are separate
Nobody outside Kwyper sees an article before it is published. Advertisers cannot buy coverage, a ranking position or the removal of criticism, and they cannot make a story go away. Affiliate commissions are checked after a recommendation is made, not before. Anything paid for is labelled as sponsored before you start reading it. The detail is on our Advertising and Affiliate Disclosure page.
We accept loan cars and press trips because that is how road tests happen, and we disclose them in the article. Accepting a car does not commit us to a favourable review, and we will say in the piece if a manufacturer declined to supply one.
Corrections
We fix mistakes rather than quietly deleting them. A material error gets a dated correction note at the bottom of the article saying what was wrong and what it now says. Our Corrections Policy sets out the difference between a correction, an update and a clarification, and how quickly we respond.
Reaching the editors
Email [email protected] or use the contact form, and choose the topic that fits. We aim to reply within 5 business days. Tips are welcome, and we protect the identity of people who ask us to. Press material and embargoed information should go to the same address.
Last updated: 16 September 2026. Email: [email protected].